Abbreviated Apparel: One Year in Business as a Clothing Brand for Shorter Guys

@mikemonnette More details on @abbreviatedapparel year 1 numbers: Here's how much we did in sales, spent, and netted each month: Pre-Launch: $0 sales, -$33.7k spent, -$33.7k net Month 1: $700 sales, -$3.1k spent, -$2.3k net Month 2: $4.8k sales, -$2.3k spent, $2.4k net Month 3: $7.7k sales, -$6.5k spent, $1.2k net Month 4: $3.7k sales, -9.4k spent, -$5.7k net Month 5: $6.7k sales, -2.9k spent, $3.9k net Month 6: $5.7k sales, -$23k spent, -$17.3k net Month 7: $4.5k sales, -$8.1k spent, -$3.6k net Month 8: $5.6k sales, -$10.2k spent, -$4.6k net Month 9: $12k sales, -$5k spent, $7k net Month 10: $13k sales, -17k spent, -$4k net Month 11: $15k sales, -$4k spent, $11k net Month 12: $17k sales, -$14k spent, $3k net Totals one year after launch: Sales: $98k Spent: -$140k Net Cash Flow: -$42k I know that proper accounting practices are to count COGS when the goods are actually sold but the ops are watching so I'm just sharing cash flows. I will say that the business is profitable though. #abbreviatedapparel #clothesforshorterguys #shortguyclothes #menswear #smallbusiness #startupbusiness #smallbusinessowner #mensfashion #shortmen #shortguystyletips #shortguys ♬ original sound - Mike

We finished our first year in business and in the spirit of transparency and to inspire other entrepreneurs, we're sharing some of the financial data. Here's how much we made in year one as a clothing brand for shorter guys: